What are the 12 brand archetypes?
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
What brand archetype is Toyota?
Automobile manufacturer Toyota represents this archetype. The brand encourages customers to “Experience the joy of movement anywhere.” with cars designed to be safe and reliable. If there are rigid rules in place, don’t expect the Outlaw type to follow them.
What’s a brand archetype?
Brand archetype: A universally recognizable, innately understood character type or role that a brand can embody.
Is brand archetype same as brand personality?
As archetypes represent all personalities then they are both your customer and your brand. The trick is to identify your customer’s personality, then align your brand with the archetype that would most appeal to a desire within your customer (They are often the same but not always).
What is Disney’s brand archetype?
Disney- This is a prime example of the Magician Brand. Disney is known as one of the most magical places on earth “where dreams come true”. This brand has innovated and created an empire that brings a magical feeling to all, ranging from television, movies, amusement parks, and products.
Who developed the 12 brand archetypes?
psychiatrist Carl Jung’s
The 12 brand archetypes as we know them today were derived from Swiss psychiatrist Carl Jung’s personality archetypes, which were outlined back in 1919. Jung maintained that all humans have one dominant trait that leads to typical behavioral patterns, desires, values and motivations.
What archetype is Tesla?
The Tesla brand is indelibly linked with Elon Musk similarly to Steve Jobs with Apple. Elon has big ideas to change the world and pride himself on questioning the status quo—he shares the Magician brand archetype. Tesla also shares the Ruler archetype—it wants to crush the competition.
What is Mcdonald’s brand archetype?
a) Different brands have their distinct cardinal orientations. For example, McDonalds has a cardinal orientation – or- der. We see that this brand has high 66% dominance in the archetype “Ruler”, but it has low share in the arche- type of “Innocent”, “Magician” and “Sage”.
Who created 12 brand archetypes?
Carl Jung
Knowing your brand archetype is a key step towards crafting a brand identity that your audience can feel a deep connection with.
Can a brand have 2 archetypes?
The short answer is to this question is: yes—you can choose multiple archetypes.
How do you identify a brand archetype?
How to Define and Create Your Brand Archetype
- Look at your values and mission. The industry you’re in may inform how easy it is for you to define your archetype.
- Build on emotion. We know through research that emotional appeal works.
- Think of your audience.
What brand archetype is Rolex?
Rulers
Rolex have dominated the marketplace for high-end timepieces for well over a century, becoming synonymous with prosperity and power. This advertisement promotes their brand by showing how Rolex consumers are presidents and world leaders – Rulers. The best of the best, ‘ An international symbol of success’.