Is there still a 20% text rule on Facebook ads?
The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.
How much text is allowed in a Facebook ad?
Facebook’s advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. We should note that this guideline is only specified for ads featured on the News Feed!
Does Instagram have a 20% rule?
Minimize your use of text If you’ve ever advertised on Facebook, then you know the 20% text rule. If aren’t familiar with the rule, it basically means that they will reject your ad or significantly reduce the reach if you have text on more than 20% of your image. On Instagram, this is even more of a no-no.
What happened to FB text overlay tool?
What happened to native FaceBook text overlay tool? By introducing new updates to improve user experience, Facebook removed the text overlay tool allowing advertisers to exceed the 20% rule limit.
Can you use the word free on Facebook ads?
Copy That Mentions Facebook Don’t use the word “Facebook” in your ad. Facebook doesn’t allow it for these reasons: It doesn’t want any companies claiming partnership with its brand. It doesn’t want anyone asserting rights over the brand.
Should I put text on my Facebook ad?
Facebook says their users prefer ads with little to no text. Since Facebook controls ad reach and campaign cost on its platform. It’s wise to follow the new rule — which doesn’t offer as much flexibility as they’d have you believe.
What is the 20% text rule?
Facebook has discreetly removed the rule that limited text space on ad images to only 20 per cent. It means that the social networking giant will not penalise ads with more image text on them. Facebook had a ‘text overlay’ tool for advertisers to ensure that text did not take up more than 20 per cent of their ads.
How many words should a Facebook ad be?
Note that text in your ad may be truncated. The recommended text length for most placements is 125 characters for the Primary Text field, 40 characters for the Headline field and 25 characters for the Description field.
Can you put text on Facebook ads?
Note: There is no longer a limit on the amount of text that can exist in your ad image. The text overlay tool is no longer available. Facebook’s ad system is designed to maximize value for people and businesses.
What words are banned in Facebook ads?
Facebook prohibits content that includes profanity, sexual innuendo, and discrimination. You will not be allowed to run any ads that contain this type of content, so keep it out of your copy and creative.
What is not allowed in Facebook ads?
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
What is the 20% text rule for Facebook ads?
Above all these rules for Facebook ads lies the 20% text rule. In very general rules, any image used as a Facebook ad may notcontain more than 20% text. However, it gets tricky when products are involved.
What is the best automation tool for Facebook ads?
Hootsuite Ads Hootsuite Ads is an ideal Facebook ad automation tool for any business, regardless of size or industry. Here are a few things it can help with: Remove the guesswork from a complicated ad system and simplify the process. You can manage your Facebook ad campaigns in one spot.
What is a medium text on Facebook ads?
Your image text can be considered “OK”, “Low”, “Medium”, or “High.” The amount of text on your ad will determine the reach that it could potentially have. For example, an image that has the following text would be considered “Medium,” which may cause your ad to reach fewer people.
How much is 20% on Facebook ads?
So, how much is 20%? The most commonly used method to check this rule is by dividing your image into grids and counting the number of grids are highlighted by text. If its more than 20% of the total number of grids, then Facebook will not approve your ad.