Is Kantar and IMRB same?
Kantar IMRB (formerly IMRB International) is a market research, survey and business consultancy firm. Headquartered in Mumbai, India with operations in over 15 countries IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network.
Is Kantar a Indian?
Kantar has offices in 90 markets, including the UK & Ireland, North America, India, Spain, France, Italy, China and Brazil. The global headquarters is located at London.
Is Kantar a MNC?
Despite being an MNC, the mindset of the company is of a startup. Despite being an MNC, the company acted very much like start up by laying off key people from the firm. With decades of operating as a major player in Research & Consulting field.
Where is the headquarters of IMRB in Bengaluru?
Kantar IMRB headquarters is located at 95/3, Kote M R Plaza, Doddenakundi, Outer Ring Road, Marathahalli, Anand Nagar, Sanjay Nagar, Marathahalli, Bengaluru. Where are Kantar IMRB offices?
Who is the current head of IMRB?
IMRB is currently headed by Preeti Reddy. As the oldest market research company in India, it has served as the training ground of many industry leaders including Dorab Sopariwala, Ranjit Chib and Meena Kaushik, who went on to found their own companies.
What is IMRB’s business model?
IMRB is organized into several independent business divisions that focus on specific areas of market research. It currently has eight business units in addition to its oldest division, the quantitative research division. Sign outside IMRB’s Mumbai head office.
Is IMRB owned by WPP?
Its parent company is Hindustan Thompson Associates, which in turn is owned by Martin Sorrell’s WPP Group plc. Within WPP, IMRB is aligned with the Kantar Group, an umbrella network of global market research companies that together account for over $2 billion in revenues and form the world’s second biggest market research conglomerate.